Project:
Slow & Saur
Project Overview:
A Melbourne-based sauerkraut and fermentation brand requiring complete brand identity development. The project demanded a visual system that would stand out in the artisanal food market highlighting its organic elements.
Approach:
Developed a distinctive identity combining eye-catching typography with a limited color palette. The design strategy focused on creating consistency across various products while ensuring strong shelf presence through bold font choices.
Deliverables:
Brand naming, logo design, visual identity system, and packaging labels for product range.
