Project: Treasure Chocolate
"Treasure Chocolate" is a conceptual client brief for a chocolate brand specialising in a range of pirate-themed chocolates. The showcased project, a packaging proposal for "Whitebeard," represents a creative example of this whimsical chocolate brand's offerings.
Marketing Potential
This mockup offers a glimpse into potential branding and product photography. It features embossed chocolate adorned with the distinctive Treasure Chocolate logo and presents a range of products, including "Whitebeard" and "Blackbeard."
Logo and Lettermark
The Treasure Chocolate logo is characterised by its monochromatic design, showcasing the silhouette of a pirate ship cleverly integrated into the negative space of a cacao bean. This unique and playful graphic seamlessly ties the chocolate's name to its branding. Furthermore, the modification of the "T" in "Treasure" transforms it into an anchor, retaining legibility while adding a nautical touch to the brand's name.
Depth In The Water
The water illustration in the background is adorned with a mesmerising swirling pattern. This design element adds depth and visual intrigue to the overall packaging, creating a captivating visual backdrop for the Treasure Chocolate brand's pirate-inspired chocolates.
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