Project:
AANZCA
“Pause” Conference
Branding
Project Overview:
Developed the visual identity for the 2024 Australian & Aotearoa New Zealand Communication Association Conference. The theme "Pause" encouraged reflection and evaluation in our fast-paced world.
Approach:
Integrated Melbourne's iconic street art culture with the concept of pausing through blurred urban imagery, creating a metaphor for both video playback and mindful reflection. Combined this with bold, clear directional signage for practical navigation.
Deliverables:
Complete conference visual identity, wayfinding system, promotional posters, and programme cover design.
